To date, they have always done a wonderful job, are always expedient and within their quoted timelines, as well as extremely competitive nationally.
Dr. Garey Lewis / Musician
From Sponsorship Development to helping us create the look and feel for our anniversary. I was pleased with the process as well as the creative flair.
Stella Hargove / Town of Fairmount Heights
C2 did an excellent job branding my book and website. I have received rave reviews from clients and other professionals. Job well done.
Barbara Holt Streeter
C2 gave me an over the top experience while working on my logo and website. Combining all 3 phases of me was a challenge and they pulled it off, seamlessly.
Rev. Linda J. Thomas
Legislative Black Caucus of Maryland
Management Support Technologies Inc.
Maryland Delegate Darryl Barnes
Town of Fairmount Heights, MD
Richmond Free Press
Henry Lewis Apparel
Here’s why your company should consider working with C2
Cheaper Than Hiring In-House – It’s more cost-effective, and sometimes the only way for smaller companies to afford professional services. An in-house staff, facilities, systems, training, and benefits can eat up your marketing budget. You also get the best talent in the field that you couldn’t otherwise get hiring each person.
The Latest Trends, Systems, and Software – Agencies are always on the leading edge of trends and technology. Performance-driven agencies use analytical reports, data, and software to target the right offers, to the right customers, at the right time. They are pros at what they do. You get those benefits when you partner with them.
Leverage Their Experience and Talents – Agencies have worked with various technologies, clients, and industries. They have the experience and data to prove what campaigns are most effective for your industry. This makes them highly resilient and capable to drive your strategy forward.
Scalability on Demand – You can scale your efforts up or down depending on new products, seasonality, or for any reason. With an internal team, you must hire and train to scale up or lay off staff to scale down. With a marketing firm relationship, you just pick up the phone and call your account manager. This saves you costs and assures that your marketing dollars are well spent.
Work with the Experts – Think of them as a pool of specialists, and the pool is deep. Today’s inbound marketing requires many areas of discipline such as SEO, content, social media, branding, and paid ads. An in-house department may not have the bandwidth to handle all the channels. Agencies offer diverse specialties and have their thumb on the pulse for what’s the most effective tactics.
Quantifiable Results – A quality company measures all metrics to see what is working and where the ad spend does the most good. This is where you get true ROI. They fine-tune their strategy based on your own results. An agency is well-trained to capture the right information and make it actionable to grow your bottom-line.
Fresh Perspective and Ideas – Your marketing will benefit from new ideas and perspectives that you and your team may not see when you’re so close to a project. Fresh eyes and new blood can bring a tired campaign back to life. An agency can also dip into their network, activate your brand at conferences, and find key new opportunities for you to grow.
Broader Skillsets – Your staff may not possess all the skills required for a comprehensive campaign such as graphic design or search engine optimization strategies. An outside firm is equipped with the talent and resources to bring your vision to fruition successfully. Whatever your campaign needs, agencies have a way to make it happen.
Continuity and Work Overflow – An agency can step in at a moment’s notice to pick up where a departed employee left off. They can help during times of peak demand and work overflow situations, providing continuity to the brand message across all channels. They specialize in optimization, making sure the value goes straight to you.
Complement Your Existing Marketing Department – Divide and conquer your promotional projects. Let your team handle the projects where they excel and outsource the other projects. This division of labor enables your staff to be more efficient. There is no learning curve for them to use new methods or technologies. This supercharges your marketing strategy for effective results.